Did you know that a full 90% of the data in the world has been generated over the past two years? We’re creating more data than ever before, and this trend is only growing. The only problem: Many businesses still aren’t sure how to capitalize on all of this data.
Oftentimes, the data is inaccessible to the very people who need it most. Salespeople have no way of easily viewing their sales data. Marketing managers can’t easily create the reports they need to view prospect data. As a result, all of that data goes to waste.
The fact is, as businesses generate more data than ever before, self-service reporting becomes increasingly important. You must give your employees a way to pull that data out of your systems and turn it into meaningful management information–without going through the IT department.
Unfortunately, this is still a problem in many companies. They still force end users to go through the process of requesting reports from the IT department, and then waiting around until they’re delivered. While all too common, this process often causes 3 big problems:
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