As more and more businesses venture into the mobile app world, there’s bound to be some growing pains. That happens with every new trend. Do you remember how bad websites looked when the internet was gaining popularity? Yikes!

Mobile applications provide an amazing opportunity for business, but also represent uncharted waters. How do you build mobile apps that help your business? How can you avoid the mistakes that alienate your users? If your business is building, or considering mobile apps, I’d like to help you avoid these mistakes.

Now, before I elaborate on the most common mobile mistakes, I’d like to quickly clarify the term “mobile app.” Many associate that term with native apps, when in reality, mobile apps can refer to any of three different app types: Native apps, hybrid apps, or mobile web apps (Here’s a table that explains the differences). When I say “mobile app”, I’m referring to mobile apps in general, not simply native apps.

Okay, let’s get into it. If you’re building mobile apps, here’s a list of the most common mistakes that will drive your users absolutely crazy. Am I missing anything? If so, please share in the comments. …

7 common mobile mistakes that drive users crazyRead More »

You’ve probably heard all of the mobile statistics by now. Mobile is the fastest growing trend in history. Tablets will outsell PCs/laptops this year. Smartphone and tablets accounted for 70% of total devices sold in 2012. The statistics paint a pretty clear picture.

But, you already know that mobile is the next big thing. You know that mobile apps are quickly becoming essential to the business world. Recognizing the trend is the easy part. So, what’s the problem? If you’re like many companies, the problem is understanding how mobile can improve your business. What type of mobile app should your company build?

If you’re asking yourself those questions, I’d like to help spark some ideas. This article highlights four innovative ways other companies are using mobile apps to improve business. Along with explaining each app, I’ve also explained how you might possibly apply each example to your business. Hopefully, the examples will spark some mobile app ideas for your company: …

4 great examples of mobile apps improving businessRead More »

I’ve noticed some confusion surrounding the term, “Mobile app.” People typically associate the term “Mobile app” with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they’re only one of three mobile app types.

This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it’s the best approach for business. However, while native apps work great for the consumer market, they’re often the worst of the three mobile app options for business.

Why? We’ve outlined the reasons for you in a free white paper entitled, “Native Mobile Apps: The wrong choice for business?” The paper also explains each development option from a business perspective, along with the pros and cons of each.

So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that’s specifically designed for businesses:

A few weeks ago, I started a two-part article for businesses who are considering building their own mobile apps. As mentioned in that article, smartphones and tablets are spreading faster than any other technology in history. As businesses rush to take advantage of this trend, they often dive into mobile without a proper understanding of their options.

In part one, we focused on 4 essential questions to ask before building a mobile business app. Today, I’d like to finish up this two-part article with 4 more questions your business should ask before building mobile apps, which you can find below: …

More questions to ask before building a mobile business app (Part 2)Read More »