You’ve probably heard all of the mobile statistics by now. Mobile is the fastest growing trend in history. Tablets will outsell PCs/laptops this year. Smartphone and tablets accounted for 70% of total devices sold in 2012. The statistics paint a pretty clear picture.

But, you already know that mobile is the next big thing. You know that mobile apps are quickly becoming essential to the business world. Recognizing the trend is the easy part. So, what’s the problem? If you’re like many companies, the problem is understanding how mobile can improve your business. What type of mobile app should your company build?

If you’re asking yourself those questions, I’d like to help spark some ideas. This article highlights four innovative ways other companies are using mobile apps to improve business. Along with explaining each app, I’ve also explained how you might possibly apply each example to your business. Hopefully, the examples will spark some mobile app ideas for your company: …

4 great examples of mobile apps improving businessRead More »

I’ve noticed some confusion surrounding the term, “Mobile app.” People typically associate the term “Mobile app” with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they’re only one of three mobile app types.

This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it’s the best approach for business. However, while native apps work great for the consumer market, they’re often the worst of the three mobile app options for business.

Why? We’ve outlined the reasons for you in a free white paper entitled, “Native Mobile Apps: The wrong choice for business?” The paper also explains each development option from a business perspective, along with the pros and cons of each.

So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that’s specifically designed for businesses:

A few weeks ago, I started a two-part article for businesses who are considering building their own mobile apps. As mentioned in that article, smartphones and tablets are spreading faster than any other technology in history. As businesses rush to take advantage of this trend, they often dive into mobile without a proper understanding of their options.

In part one, we focused on 4 essential questions to ask before building a mobile business app. Today, I’d like to finish up this two-part article with 4 more questions your business should ask before building mobile apps, which you can find below: …

More questions to ask before building a mobile business app (Part 2)Read More »

Native mobile applications are popular among consumers, but how do their advantages translate to the business world? Not as well as you might think.

If you’re considering mobile apps for your business, here’s a new white paper that you’ll want to read. It explores each mobile app option, and explains why businesses should think twice before taking the native approach. You can access the white paper right here.

In 2012, Gartner estimates that smartphone and tablet sales reached 821 million, accounting for approximately 70% of all devices sold in the last year. In 2013, they expect those sales numbers to reach 1.2 billion.

If it feels like the mobile trend is growing faster than other trends in recent history, you’re right. According to a report published by MIT, mobile computers (smartphones/tablets) are on track to saturate markets in the U.S. and the developing worlds in record time. In other words, smartphones and tablets are spreading faster than any other technology in history.

How are businesses responding? A 2012 Accenture survey found that 78% of CIOs consider mobility a “top 5 priority”. Businesses understand the importance of mobile, and are rushing to take advantage of this trend.

That’s where the problems arise. As businesses rush to build mobile apps, they often dive into the project without proper planning, or without an adequate understanding of their mobile app options.

As you might imagine, this causes problems. First, it produces mobile apps that the company doesn’t really need. Second, without proper guidance, some companies build the wrong type of mobile app–wasting time and money in the process.

To help your company avoid these problems, I’ve created a list of questions you should ask before building a mobile app. Hopefully, these questions will keep you from building an app that fails, or from building the wrong type of mobile app. Before you build your mobile app, here are 4 questions to answer: …

4 essential questions to ask before building a mobile business app (Part 1)Read More »