Summary: As an application software vendor, why don’t you close every qualified prospect and retain every customer? While the reasons vary, it generally boils down to a simple fact: You’re in the difficult position of selling the same software to different companies–no two of which are the same. You can’t fit every prospect’s exact requirements, or adapt to every customer’s changing needs. But…what if you could?
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B2B Software vendors: A simple way to boost profitsRead More »