Gartner recently predicted that Business Intelligence (BI) and Analytics will remain a top focus for CIOs through 2017. As the benefits of a data-driven decision-making process become more evident, we’ll see most businesses adopt a BI strategy in one form or another over the next few years.
The only problem: Many businesses still don’t quite understand BI. They have a general idea, but the concept remains clouded in misconceptions. These misconceptions keep many businesses from adopting BI, or from taking full advantage of its potential.
Today, I’d like to address these misconceptions, and explain why they’re false. So, what are the biggest areas of confusion surrounding BI? While the list could be much larger, here are 9 of the most common BI misconceptions:
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