Have businesses fallen for Apple’s marketing?
“There’s an app for that.”
Who hasn’t heard that line by now? When Apple opened their app store back in 2008, they centered the ad campaign around that little phrase. From a marketing perspective, they were brilliant ads. They positioned the iPhone as much more than a phone. It was a device that could address most any need you were facing. Have a problem? There’s an app for that. Don’t have any problems? There’s probably an app for that too.
To put it lightly, the campaign (and the app store) was a great success. The app store now contains hundreds of thousands of apps. It recently passed its 10 billionth download. Other companies have opened their own app stores, hoping to cash in on the app trend. In short, consumers are crazy for apps.
The problem is, Apple’s marketing may have worked a little too well. …
Does IT matter anymore? I’ve seen that question cropping up around the web in the last month or so. Some people believe that the rise of SaaS options eliminates the need for a traditional IT department. They view IT departments as an added expense that doesn’t help the bottom line.
Cloud computing and mobile are getting all the press these days, and with good reason. These two trends really offer businesses some great benefits: Mobile devices can improve employee productivity and let businesses reach more people than ever before. Cloud computing promises to cut costs and improve business flexibility.