7 web application development mistakes that kill usability
No web developer wants to create a bad user experience. Nobody sets out to make a confusing and frustrating interface that drives users away. But, the sad truth is…this happens far too often.
How often?
According to the online marketing institute, the problems caused by a poorly designed interface are substantial. The numbers indicate that:
- 85% of users abandon a site due to poor design
- 83% of users leave because it takes too many clicks to get what they want
- 62% of users gave up looking for an item while shopping online
- 40% of users never return to a site because the content was hard to use
- 50% of sales are lost because visitors can’t find content
The fact is, usability is becoming an essential aspect of web application development. User expectations have changed. Modern end users expect to pick up a web app and understand how it works. Confusing interfaces will only frustrate users and drive them away.
However, many developers build applications which do just that. They unwittingly make development mistakes that hurt their web application’s usability. In doing so, they accidentally alienate their users.
What are these mistakes? In what ways do developers accidentally create interfaces that frustrate their users? We posed those questions to a few experts in the area of usability, and have compiled their feedback below. Here are 7 development mistakes that kill web application usability:
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