7 hidden risks of native mobile app development
As more businesses build their own mobile apps, we’re seeing an increasing number of mobile app success stories crop up. For instance, here’s a recent article highlighting 4 different companies that use mobile apps to attract customers. Here’s another article from earlier this year highlighting other companies who are using mobile apps to improve business. I could share many more such stories, but you get the point: Mobile apps are taking off in the business world.
I believe this trend is on the rise. As businesses begin to understand the true power of mobile apps, many more will start building their own apps.
This is where things can get dangerous. Blinded by the possibilities, many businesses dive into mobile app development completely unprepared. They don’t understand the risks associated with mobile app development, and are headed for some unpleasant surprises.
Today, I’d like to help you avoid those surprises. I’m going to highlight a few of these hidden risks, with the hopes that you’ll be more prepared when you start the process.
But first, let’s quickly specify which type of mobile app we’re referring to. There are 3 different types of mobile apps (native/hybrid/mobile web), which you can learn more about here. However, today we’re focusing on the risks of developing native apps. Native mobile apps are downloaded via an app store/market and installed on the device itself. I’m addressing native apps because they’re probably the most popular application type, but also come with their fair share of hidden risks.
So, what hidden risks should companies watch out for when they dive into mobile app development? We posed that question to a few experts in the field, and have compiled their advice (along with some of my own) below. Here are 7 hidden risks of native mobile app development:
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