Summary: What if application software vendors could perfectly fit their prospect’s requirements? What if application software users could customize their software to fit their ever-changing needs? This article explains how to accomplish both.

Whether you’re an application software vendor, or you use application software in your company, you face the same problem: Off-the-shelf application software is never a perfect fit, and it doesn’t automatically adapt to changing regulations and business needs.

This creates significant, yet slightly different problems for both vendors and users. For instance:

If you’re an application software user…
. . . you’re stuck buying software that doesn’t quite fit your needs. Building customizations into your application software fixes the problem temporarily, but creates larger problems down the road. Namely, those customizations lock you into that software version–keeping you from upgrading when new releases become available.

If you’re an application software vendor…
. . . you can’t meet every prospect’s exact requirements. You face the difficult challenge of selling the same software to different companies—no two of which are the same. You can’t possibly fit every prospect’s exact requirements–and you lose deals as a result.

But, wait…it gets worse. Over time, your customer’s business needs evolve. Industry regulations change. Unless your software adapts to these changing needs, many of your customers will likely search for other solutions or customize your software and get off your maintenance plan (and future upgrades).

So, what’s the answer?

Let me ask you a question: What if your application software could be a perfect fit? What if application software vendors could perfectly fit their prospect’s requirements? What if application software users could extend and surround their software with the features they need–without modifying the underlying software at all?

If that sounds interesting, I have some great news: Not only is it possible–it’s easy!

Rather than go into all of the details in this article, here are a couple of links for you:

– Application software users: This document explains how you can customize your application software with new features, without modifying the underlying code. This gives you the solution you want and still lets you take new upgrades.

– Application software vendors: Here’s a new partner program designed to help you close more deals and keep more customers on maintenance. It helps you fit every prospect’s exact requirements, and lets your software adapt to your customer’s changing needs.