Summary: As an application software vendor, why don’t you close every qualified prospect and retain every customer? While the reasons vary, it generally boils down to a simple fact: You’re in the difficult position of selling the same software to different companies–no two of which are the same. You can’t fit every prospect’s exact requirements, or adapt to every customer’s changing needs. But…what if you could?

As a B2B software vendor, what one thing would immediately improve your bottom line? Closing a higher percentage of qualified prospects? Retaining more customers? Of course! Any software vendor that closes the majority of their qualified prospects and retains most of their customers will be wildly successful.

So, let me ask you a couple of questions: Why don’t you close all of your qualified prospects? Why don’t you retain all of your customers?

While the reasons vary, it usually comes down to a simple fact: You’re selling the same software to different companies–no two of which are the same. You can’t meet every prospect’s exact requirements, and your customer’s needs change over time.

Here’s another question: What if you could meet almost every prospect’s exact requirements? What if your software could evolve with your customer’s changing needs? Would that help you close more deals and retain more customers? Of course!

How? We’ve put together a short video that explains how B2B software vendors can close more deals and retain more customers, which you can watch below. I hope you like it. Want to learn more? Click here.