I’ve noticed some confusion surrounding the term, “Mobile app.” People typically associate the term “Mobile app” with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they’re only one of three mobile app types.

This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it’s the best approach for business. However, while native apps work great for the consumer market, they’re often the worst of the three mobile app options for business.

Why? We’ve outlined the reasons for you in a free white paper entitled, “Native Mobile Apps: The wrong choice for business?” The paper also explains each development option from a business perspective, along with the pros and cons of each.

So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that’s specifically designed for businesses: