Every week, I share the most interesting and useful tech articles that I’ve found over the past week. This week’s top articles focus on avoiding mobile app failure, hidden HTML5 tags, and more. I hope you find them useful:

Hidden HTML5 tags every web developer should know
If you’re a web developer or designer, HTML5 puts some great new attributes and elements at your disposal. While you may be familiar with some of the more popular new tags, here are some little-known capabilities that might prove quite useful.

5 ways to avoid mobile app development failure
As with any new tech trend, rushing into mobile application development is risky. In an effort to get ahead of their competition, some companies accidentally take the wrong mobile approach…which can be very costly. If your company is considering mobile apps, here’s a white paper that will help you choose the right approach.

10 reasons you should build your own cloud
While cloud computing offers all sorts of business benefits, many companies aren’t comfortable moving their mission-critical applications to a third-party host. If you’re in that situation, there is another option. This article explains why opting for an internal cloud might actually be a better idea. Whichever path you take, one thing is certain: Businesses today need portable, cloud-ready applications that will deploy anywhere.

Data-driven companies outperform competitors
Is your company holding off on implementing Business Intelligence or analytical software? If so, you’re leaving money on the table. According to a recent survey, data-driven companies are more profitable than their competitors.