What’s a QR code? Should you even care?
You’ve probably seen those strange-looking black and white boxes (like the one on the left) popping up all over the place. You may have seen them on bus stations, websites, business cards, and more. What are they, and should my business pay attention to them?
They’re called “QR Codes” (short for “Quick Response Codes”) and are used to encode nearly any type of data. QR codes have become popular recently because they are perfect for transferring data to a smartphone or tablet. When a user scans a QR code with their device, any data stored in that code instantly appears on the smartphone/tablet.
Example
Want to try it for yourself? If you have a smartphone/tablet, just download a free QR code reader app and use it to scan the QR Code on this page. It will pull up this blog post on your phone/tablet. Pretty cool, isn’t it? Now, let’s take a look at what type of data can be stored in a QR Code. …